The developers from joomla network have developed a useful SEO extension called the Joomla search engine friendly patch which will enable you to control the Site title and content titles plus Meta tag descriptions and keywords generated by Joomla. By default Joomla will add the Site Name, Global Site Meta Description and Global Site Meta Keywords from the global configuration settings to each content item you create. The Joomla search engine friendly patch resolves this issue and provides you with complete control over the content title, meta description and keywords making each content, menu item more specific to both users and search engines.The SEO patch includes the following features plus more which are not listed below.
# Manage the title for the site name, content items plus menu items and third party components
# Manage the Meta description for site name, content items plus menu items and third party components
# Manage the Keywords for the site name, content items plus menu items and third party components
# Control over how search engines crawl your web site via the robots.text file
# Manage the way Google cache's your content plus you can change the content expiry setting
# Option to import URL's for 3rd party components so you can change the component title and meta tag settings
# Compatible with Joomla 1.x and 1.5
Basically the SEO patch gives you the opportunity to generate unique titles, descriptions and keywords for your site name, content and menu items plus components which is pretty cool from an SEO prespective.
The component does not generate search engine friendly URLs but you can install a seperate component like sh404SEF or SEF Advance to address this issue.
The component comes in two versions the Free version or paid version. We would recommend the paid version which is only 9 Euros.
To find out more about the SEO patch component visit the JoomlaAtwork Web site.
Joomla has a nice feature which enables you to view your content items in a PDF format. The down side to enabling this function is that the PDF version of the content item could be recognized by the search engines as a duplicate of the original published content item and you could get penalized for this.
To avoid getting penalized for generating duplicate content do the following.
# From the Administrator area select the Global Configuration option
# Now select the content tab
# Next to the PDF Icon select the Hide radio button
# Save your settings
# The PDF icon will no longer appear in your content items
If you use the popular Firefox browser then you can download and install some pretty cool SEO extensions for the browser which include the following.
SEO for Firefox extension
The extension is developed and released by the SEO Book web site and offers the following functionality plus more.
PR: (Google PageRank) an estimated measure of global link authority
Age: age pulled from Archive.org, shows the first time a page was indexed by Archive.org's spider. The theory is that if Archive.org found a page so did many of the major search engines.
Links: (Yahoo! linkdomain) shows a rough estimate of the total number of links pointing at a domain
edu Link: (Yahoo! .edu linkdomain ) shows a rough estimate of the total number of .edu links pointing at a domain
edu Page Link: (Yahoo! .edu link ) shows a rough estimate of the total number of .edu links pointing at a specific page
gov Link: (Yahoo! .gov linkdomain ) shows a rough estimate of the total number of .gov links pointing at a domain
Page Links: (Yahoo! link) shows a rough estimate of the total number of links pointing at a page
del.icio.us: number of times a URL has been bookmarked on Del.icio.us. Heavily skewed toward techy / Web 2.0 stuff.
Technorati: an estimate of the total number of links to a site from blogs
Alexa: rank based on website traffic . Heavily skewed toward internet marketing and webmaster related resources.
Cached: (Google site:) shows how many pages from a site are indexed in Google
You can download the SEO for Firefox extension from the SEO Book web site.
SEopen is another extension for Firefox which you may find useful from an SEO prespective.
The extension offers the following features
Pages in Yahoo Index
Pages in Google index
Google Translate to English
Pages in MSN Index
"Mass Check" multiple sources at once
Check DMOZ Inclusion
Page Size Checker
Server Header Viewer
To find out more and download the firefox extension visit the SE0pen web siteJoomla! web site for a number of search engines including Google, Yahoo ( Overture ) plus MSN and more.
The following search engine optimization SEO tools will assit you in achiving a high search engine position. We hope you find the following SEO tools useful. Click on the links to access the tools.
Back Links Checker
Back link checker tool can be used to find out who is linking to your Joomla! web site.
Find out if your web site has been banned or not included in the index by Google.
Google Data Center
Find out your search engine position across the key Google data centers.
The Google pagerank calculator will display the Google pagerank for each of your web site pages. New pages linked by high pagerank pages can be indexed in google quickly and have higher keyword rank in Google search.
The tool searches though search engines ( Google, Yahoo, MSN ) to determine how many pages from a specific website is present on a search engines index.
Keyword Density / Suggestion
The keyword research generator tool will help you select keywords and research keywords for internet marketing, You can find how popular your keyword is plus how many times your keyword has being searched on across the top search engine's including Yahoo Google, MSN. Deep analyze option can help you find all related keywords and search times.
Find how many links a domain has on the most common search engines
Search Engine Position
Find out your search engine position across Google.
Use this tool to see what the search engines see when they visit your Joomla site
Alexa Traffic Rank
View and compare Alexa Traffic for your Joomla web site.
Find out if you have any broken links on your web site.
Generate meta-tags and create meta-tags for your Joomla CMS
The aim of this article is to provide you a basic overview to SEF (search engine friendly URL's) for Joomla 1.x and to outline the benefits of using SEF for the Joomla Open source content management system (CMS)
SEF - Search engine friendly URL's
By default the Joomla SEF functionality is not enabled which basically mean's the url's displayed via your web site will look like this http://www.yourdomain.com/index.php?option=com_weblinks&Itemid=23
There are a number of disadvantages in SEO terms for not enabling search engine friendly URL's which include.
There are a number of disadvantages in SEO terms for not enabling search engine friendly URL's which include.
1) The url does not accurately reflect the Meta title, description or the content included in your news item, menu item or component.
2) One of the many factors in getting ranked by the search engines is to ensure your keywords are included in the url's and they clearly reflect your meta description and content.
How do I enable SEF
Complete the following steps to enable search engine friendly URL's for Joomla.
1) Confirm that your web hosting company support's Apache and mod_rewrite.
( most web hosting providers do support this functionality )
2) Access your web host using an FTP client, I would recommend using smartftp.
3) Navigate to the root directory or Joomla installation directory.
4) Select the htaccess.txt file and rename it to .htaccess
5) Now Access the Joomla administrator console
6) Select the Global Configuration item.
7) Select the SEO tab
8) Enable Search Engine Friendly URLs
9) A popup box will now appear to confirm you have renamed the htaccess.txt to .htaccess
10) When you view your web the URL's will now look like http://www.site.com/content/view/1/2/ or http://www.domain.com/Section_Name/Categoryname/Item_Name/
SEF Advance is developed by one of the core Joomla development team called Emir Sakic and is a commercial search engine friendly URL component which basically compliments the existing Joomla SEF to bring additional functionality and control over your URL's. It also enhances your chances of achieving a higher ranking position across Google, Yahoo, MSN.
Please note this topic is open to debate and some people will agree and disagree with the following but I am only providing you with the experience I have from using SEF. Also note by enabling the SEF functionality or purchasing a 3rd party
component is only one part of the search engine optimization process. You also need to consider content, meta tag's ( h1/h2 tags, bold and italic) description, keywords, linking strategy, web design ,keyword density, domain name all of which play an important role.
What are the benefits of using SEF Advance.
1) SEF advance provides you with more control and functionality to manage your URL's.
2) It produces meaningful keywords within the URL's for your components, menu items and content items.
3) Includes functionality to manage your URL's based on Long URLs, Lower case ,Unique item's and URL Alias
4) Including your keyword's and providing the search engine's with URL descriptions which clearly reflects your content and meta descriptions, can improve your chances of achieving a high ranking position across the search engines.
Before you install SEF Advance your url's will look like http://www.domain.com/Section_Name/Categoryname/Item_Name/
After you install and configure the component you can generate url's to look like
For more information about SEF Advance visit the sakic web site.
What if I use the built in Joomla SEF
Again SEF is a difficult subject to cover and is open to debate. The built in Joomla SEF functionality can and will deliver the results you require. For example type the keyword Joomla in Google.com and you will see both Joomla.org and mamboportal.com both rank highly for the keyword but one of the main disadvantages when using the built in SEF is you lack the
functionality and control over the URL's parameters. Also note joomla is one of the big players in the community and therefore it's position in Google is guaranteed.
To summarise in my in my opinion and from experience I would recommend you consider SEF Advance which I believe is a valuable addition to Joomla. If you are small business or individual with a minimal budget then you need consider the best possible options and tools at your disposal to compliment Joomla and attract customers plus traffic. If that mean's spending 40 euros on SEF advance then I personally think its a good investment.
In the future I also plan to write an article on the free SEF open source tool which are available for download.
This article will cover the importance of getting listed in the ODP - Open Directory Project.
What is the ODP - Open Directory Project
The DMOZ Open Directory Project or ODP is a directory managed by human's or unpaid volunteers who manage, review site submissions for inclusion within the directory.
How do I get listed in DOMZ Open directory project ( ODP )
1) Visit http://dmoz.org/
2) Select the relevant category
3) Select " suggest URL "
4) Complete the submission form and follow the rules outlined by the ODP carefully.
How long will it take for my listing to appear in the ODP
It is difficult to assign a timescale. your Joomla web site could appear
in four weeks but it could also take up to 4 months as the ODP directory is managed by volunteers. My advice is to be patience and don't submit your site again and again if it does not appear.
How important is the DOMZ Open directory project ( ODP )
This is open to discussion but in my opinion the ODP play's an important role in your search engine ranks due to the following.
1) Google see's the ODP as a authoritative link back to your site and therefore it will boost your rankings.
2) Google AllTheWeb AOL Hotbot Altavista Netscape plus more all use the ODP as a hierarchical Web directory and once your site appears in the ODP your web site search engine ranking results will improve.
3) The DOMZ Open directory project ( ODP ) is recognized as a respected web directory due to the fact that individual web
site submissions are reviewed and edited by human's before they are included within the ODP directory.
Basically the ODP play's an important role and I would recommend you submit your site but spend some time reading the rules and thinking about the information you wish to submit to the ODP. Oh and also be patient.
Google have announced a new tool called Google Analytics which offers everything you want to know about how your visitors found you and how they interact with your site. You'll can also focus your marketing resources, campaigns and initiatives that deliver ROI
Visit Google Analytics today
In this topic we will cover the importance of including a sitemap within your Joomla web site.
What is a sitemap
A sitemap is a collection of hyperlinks that outlines and defines the website's overall structure.
It provides both the end user and the search engine spider with the opportunity to navigate or index your web site more efficiently.
Why is a sitemap important for my Joomla web site
One of the advantages of running the Joomla! Content management system is the fact that you can download and install a number of different Sitemap components which once configured will automatically display the contents of your web site in a site map format to both your visitors and search engine spiders.
A sitemap plays an important role in terms of web site navigation and search engine optimization ( SEO ) as it enables the spider to crawl your site more efficiently plus it provides them with a clear overview to the content's of your web site.
Google has indorsed the need for including a sitemap on your web site and has introduced an option called Google Sitemaps "which is an easy way for you to help improve your coverage in the Google index".
Please note before creating a sitemap make sure your page titles, meta descriptions and SEF search engine friendly URLs clearly reflect the contents of your individual page contents as this will help both your visitors and the search engines to understand what each document contained in your web site is about and index, rank it accordingly.
Where can I download a sitemap component for Joomla!
A number of very good sitemap components have being developed and released for Joomla 1.5 which you can install and setup via the Joomla 1.5 administrator console.
Google Sitemap Generator
The Google site map generator component for Joomla is a component which will automatically generate an XML sitemap file of your web site which you can submit to the Google sitemap web site. For more information click Google sitemap generator.
Joomap (formerly "Mambo Map") is a sitemap component for Joomla. Besides the normal Menu Structure, Content Categories and Sections it also supports Php Shop Categories. For more information click Joomap
Xmap is a Joomla! component which generates a sitemap based on the strcuture of your menu items. Xmap is very easy to install and setup plus includes a number of useful configuration options plus support for a number of popular 3rd party components including DOCman, VirtueMart, Fireboard, Hot Property, Mosets Tree and more. For more information click Xmap component
What is Keyword Density ?
Keyword density relates to the number of times a specific keyword is mentioned in an article. For example if you have an joomla news item with 10 keyword occurrences out of 100 words, the keyword density would be 1%.
A good approach for keyword density is to have between 3 to 5 percent keyword density in your news article. Some search engine's are happy to accept a higher ratio of keywords to content but if you plaster to many keywords across your content then the search engine may penalise you for spamming.
So if possible try and keep with in the 3-5 % and basically write the news article for the user not the search engine. Also focus on your primary keywords which you wish to get ranked for and include the keyword in the title of your document.
What is PageRank or PR
PageRank was introduced to measure the importance of a specific web site or page's importance based on the number and quality of web sites linking ( back links ) to that web site. So basically the more links which point to your web site the more important, popular it becomes and therefore get's a high PageRank.
Should I post my web site to guestbook’s, link farms ?
In my opinion I would recommend you do not take this approach. You need to build upon a long term linking strategy which involves the following and will in turn provide you with a respectable PageRank status plus a possible high ranking.
1) Research your target audience and web sites with similar interests to your site.
2) Contact the site owner to exchange web links. Joomla is ideal for this as it contains a built in web link component.
3) Avoid bad Neighbours IE FFA link farms, adult sites and so on.
4) If possible include your title and your targeted keywords in the web link you wish to exchange
5) Exchange links with web sites who alrady have a high PR. This will give you more weight, importance in terms of pagerank.